Sweden’s biggest running specialty retailer goes all in on functional shoe fitting

Sweden’s biggest running specialty retailer goes all in on functional shoe fitting
18 March, 2022 Fredrik Gustavsson

Since almost 40 years,  Swedish Löplabbet has helped customers finding their optimal running shoe. They now move to the next stage with functional shoe fitting and introduce MotionMetrix G2 into their stores throughout Sweden. With G2 they will be able to measure the customer’s individual biomechanical response to a shoe based on three key metrics: energy return, impact absorption and stability. So instead of leaving the store with a pair of shoes that might just work, customers will leave the store with the pair that evidently will work. Check out or latest installation in Göteborg with two G2 systems next to each other. Motion tracking camera inside the cabinet, force sensor embedded in the treadmill and live application on screen with everything controlled from a tablet or phone.