Under the name Löplabbetmetoden (the Löplabbet method), customers can now see how a shoe actually works with their own running technique. A force sensor in the treadmill measures the force of every step, while a 3D camera captures the movement pattern. G2 combines the two and scores each shoe on three key metrics: energy return, impact absorption and stability.
The test is quick. The customer runs at their usual training pace, often around 12 km/h, and a 20-second measurement is enough to compare one shoe with the next. The system then ranks the shoes on an overall score and shows which model is the most responsive, which has the best cushioning and which is the fastest for that runner’s stride. Instead of leaving the store with a pair that might work, customers leave with the pair that evidently does.
“We can clearly see whether a specific shoe’s geometry and cushioning suit a runner noticeably better than the equivalent model from another brand.” – Jörgen Lindh, shoe specialist at Löplabbet
Every analysis also gives the customer a runner profile, based on processed data from more than 50,000 runners, together with feedback on technique such as knee direction, heel rotation and foot strike. That makes the test valuable both for beginners who are unsure what they need and for elite runners looking to reduce injury risk and run more efficiently.
The customer’s own feel still matters – a shoe has to feel good to run in. But when two shoes feel equally good, the data helps the customer choose the one that benefits their running the most. The test is free and part of Löplabbet’s in-store concept, and members of the customer club can keep their results for future visits.
In Gothenburg, Löplabbet runs two G2 systems side by side: the motion-tracking camera sits in the cabinet, the force sensor is built into the treadmill, and the live application is controlled from a tablet or phone.
